If you are a fan of sports and outdoor activities, you might have heard about Sports Direct. This is a popular retailer that sells sports clothing, footwear, and accessories. But have you ever wondered if Sports Direct owns Game, the video game retailer? In this article, we will explore this question and provide you with some insights into these two companies.
What is Sports Direct?
Sports Direct is a British retail company that was founded in 1982 by Mike Ashley. The company operates over 400 stores in the UK and over 200 stores in Europe. Sports Direct is known for selling branded sports clothing, footwear, and accessories at affordable prices. The company also owns several popular brands such as Dunlop, Lonsdale, and Slazenger.
What is Game?
Game is a British video game retailer that was founded in 1991. The company operates over 500 stores in the UK, Europe, and Australia. Game is known for selling video games, consoles, and accessories. The company also offers pre-orders and trade-ins for its customers.
Does Sports Direct Own Game?
Now, let's get to the main question. Does Sports Direct own Game? The answer is yes and no. In 2019, it was reported that Sports Direct had acquired a 50% stake in Game's esports and events business, Belong. This means that Sports Direct has a stake in Game's esports business but not in its retail business.
However, it is important to note that Sports Direct and Game have a close relationship. In some Game stores, you can find Sports Direct sections that sell sports clothing and footwear. This partnership allows both companies to cross-promote their products and reach a wider audience.
What Does This Mean for Customers?
For customers, the partnership between Sports Direct and Game means that they can enjoy a wider range of products under one roof. If you are a gamer, you can visit a Game store and also check out the sports clothing and footwear section by Sports Direct. Similarly, if you are a sports enthusiast, you can visit a Sports Direct store and also browse through the video games and consoles by Game.
Conclusion
So to sum it up, Sports Direct does not own Game as a whole, but it has a stake in its esports business. The partnership between Sports Direct and Game allows both companies to reach a wider audience and offer a wider range of products. If you are interested in sports and gaming, you can visit both stores and enjoy the best of both worlds.
